A plan for the company you have not built yet.
Describe the idea in a few sentences. The studio drafts the full plan: market, model, strategy, people, and the numbers to seven years.
Every chapter an investor, a bank or a board expects.
Four plan types, thirty strategic modules, complete financials. Hover a line to see what it covers.
From a paragraph to a bound plan.
The studio is for account holders. The discovery questionnaire asks only what it cannot infer; every chapter stays editable.
Describe the idea
Two or three sentences. Sector, customer, and what is different are enough to begin.
Answer eleven questions
Pricing, channels, team, funding. Multiple choice, with the sensible default pre-selected.
Watch it write
Forty-eight sections draft in order. AutoForecast builds the P&L, cash flow and balance sheet as the strategy settles.
Export and share
PDF, Word, a pitch deck in one of twelve themes, or a private link. Unlimited updates.
Finished plans, bound and ready.
Each volume is a complete plan with a seven-year model. Buy one, open it in the studio, and make it yours.
Seven years, three cases, any currency.
Profit and cash flow to year seven, with best, realistic and worst cases side by side. The model is arithmetic, not a language model.
"The plan did not ask me to be optimistic. It asked me eleven questions and then showed me year three."
Founder · eighteen-room hotel · Comporta
A plan is a document. A launch is a service.
Consulting engagements paired with the plan, for founders who want a second pair of hands.
Three ways in.
Thirty-day money back. Cancel anytime. Library volumes are bought once and kept.
Explore
- Start your first plan
- Core modules and simple plan type
- Business model canvas
- PDF export with watermark
Founder
- Up to 3 businesses, multiple plans each
- 6,000 AI queries a month
- 7-year financials, three scenarios
- Pitch deck, 12 themes
- Word and PDF export, shareable links
- Team collaboration, priority support
- Assistant, Radar, Guides, Perks
Practice
- Plans for up to 40 businesses a month
- White-label exports
- Client workspaces and review links
- Everything in Founder
The plan is ready before the coffee is.
Four minutes to a first draft. Forty-eight sections. Yours to change.
Six weeks from plan to first paying customer.
A written plan tells you what to do. Launch advisory is the six weeks in which you do it, with an advisor in the room once a week and the plan updated as reality answers back.
A plan is a document. A launch is a service.
Most plans fail in the first ninety days, and not because the arithmetic was wrong. They fail because nobody was asked, every week, what actually happened.
One market, one offer
We pick a single segment and a single priced offer, and we test that one before adding a second. Focus is the cheapest asset a new company has.
Customers before collateral
The first conversations happen in week two, before the brand, the site or the deck. What buyers say is what the rest is built from.
The model follows the evidence
Every week the forecast is revised with real numbers: prices quoted, calls booked, conversion observed. Assumptions get retired one by one.
Nothing is delegated away
We do not run the company for you. You own every decision and every relationship; the advisor supplies the questions, the structure and the second opinion.
Six weeks, in order.
Each week has one working session, one piece of homework and one thing that must exist by the end of it.
Eight things that did not exist six weeks earlier.
All of it lives in your plan, editable in the studio, exportable to PDF and Word.
- You have a plan, or you are drafting one, and the next step is customers.
- A founder can give the engagement half a day a week, not an hour.
- The first market is one you can reach yourself in the next six weeks.
- You would rather hear a hard number in week three than a kind one in week six.
- You want the selling done for you. We build the motion; you run it.
- The product needs another year of research before anyone can buy it.
- You are raising this month and need a deck, not a market. Take go-to-market instead.
- The decision-maker cannot attend the weekly session.
"Week two was the worst meeting of the year and the best decision. We had priced the whole thing for the wrong customer."
Founder · scheduling software · Porto
Two lengths, one rhythm.
Fixed fee, paid half at the start and half in week four. If the first two sessions are not worth it, we stop and refund the balance.
Launch
- Six 90-minute working sessions
- One market, one priced offer, tested live
- Plan and forecast revised each week
- Chat and document review between sessions
Launch, extended
- Everything in the six-week engagement
- A second segment or a second channel
- First hire scoped, with compensation bands
- Board or investor update drafted with you
- A ninety-day plan for after we leave
Alongside
- Company formation, from €640
- Go-to-market, from €3,200
- Hiring the first ten, from €2,800
- Combined engagements are priced as one
Asked on most intro calls.
If yours is not here, ask it on the call. Answers by email in about a day.
Forty minutes, and no obligation.
Tell us the idea and where it has got to. We will say whether launch advisory is the right service, and which advisor would take it. If it is not the right service, we will say that too.
The plan is written. The next six weeks are the company.
One session a week, one market, one offer. Beginning within two weeks of the call.
Request the intro callPositioning, price, and one live channel.
Most companies with uneven growth do not have a marketing problem. They are aimed at the wrong buyer, priced against the wrong alternative, or spread across four channels none of which is counted. Eight weeks to fix that, in one live market.
A market is not an audience. It is a decision someone makes.
Go-to-market is four decisions taken in order — who, against what, at what price, reached how — and then eight weeks of letting the market argue with them.
Positioning before promotion
No amount of channel work rescues a message aimed at a buyer who is not looking. We settle who it is for and what it displaces before a word of copy is written.
Price is a position
The number tells the buyer which category you are in and who you compete with. We set it against the value they keep, then test it in live quotes rather than in a workshop.
One channel, instrumented
Four half-measured channels produce opinions. One channel, counted at every stage for eight weeks, produces a rate you can plan a year against.
Numbers settle arguments
Every message, price and stage is measured, so decisions are made on what the market did rather than on who spoke last in the meeting.
Four movements, two weeks each.
Each movement has two working sessions, one thing you take to the market, and one thing that must exist before the next begins.
Eight weeks, and the guessing stops.
All of it lives in your plan, editable in the studio, exportable to PDF and Word.
- Something is already being sold, and growth is uneven rather than absent.
- You suspect the price is wrong and have avoided finding out.
- Marketing is spread thin across channels nobody measures properly.
- Whoever can change the price and the positioning will attend the sessions.
- There are no customers yet and no plan. Take launch advisory instead.
- You want campaigns run for you. We build the motion; you run it.
- The positioning is fixed by a parent company and cannot be touched.
- You need a result inside three weeks. The market takes longer than that to answer.
"We raised the price by forty per cent in movement two and lost nobody. We had spent a year competing with the wrong product."
Founder · dental software · Lisbon
Two lengths, one rhythm.
Fixed fee, paid half at the start and half at the halfway point. If the first two sessions are not worth it, we stop and refund the balance.
Go-to-market
- Eight 90-minute working sessions
- One segment, one price, one channel
- Messages written and tested with you
- Forecast rebuilt on observed rates
Go-to-market, two channels
- Everything in the eight-week engagement
- A second channel, built on the first channel's evidence
- A second segment tested against the same offer
- First commercial hire scoped, with a ramp
- A twelve-month plan with quarterly review points
Alongside
- Launch advisory, from €2,400
- Company formation, from €640
- Hiring the first ten, from €2,800
- Combined engagements are priced as one
Asked on most intro calls.
If yours is not here, ask it on the call. Answers by email in about a day.
Forty minutes, and no obligation.
Tell us what you sell, to whom, and where the growth stops being predictable. We will say whether go-to-market is the right service, and which specialist would take it. If it is not the right service, we will say that too.
Guessing is expensive. Eight weeks of counting is not.
One segment, one price, one channel measured properly. Beginning within two weeks of the call.
Request the intro call—
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Four numbers before anything else.
How big the opening is, how much the problem hurts, how hard it is to build, and whether this is the moment. Each scored out of ten.
What it is, and how it starts.
What it could earn, and what it will cost you.
Revenue potential, build difficulty, the route to market, and whether you are the right person to run it.
Why now, and why nobody has done it.
Four readings of the same opportunity: the timing, the evidence, the gap, and the first moves.
The whole market, the reachable part, and a realistic share.
Demonstration figures, derived the same way the plan's market section derives them.
The same idea, through four lenses.
The value equation, the uniqueness-against-value matrix, audience-community-product, and the offer staircase.
What people are already looking for.
Ranked three ways. Low competition beside high growth is the combination worth acting on.
Where the buyers already complain.
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Every tag on this idea.
Grouped by what they describe — timing, competition, how it makes money, and what could go wrong.
What did you make of it?
Reactions are held on this device only. Nothing is sent.
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A scored idea is not a plan. It is the argument for writing one.
Take this idea into the studio and draft the full plan against it — market, model, people and the numbers to seven years.